Self-perception but also outsider's perception
are to analyse. Strong and weak points are to
detect and the conditions of the perception
of the product, brand or institution are to determine.

Relying on the first step now it is to define the
fundamental visions, values and missions.
By simulating relevant szenarios the criteria
of successful performance are
discussed and specified.

The defined identity gives the ground for translation in a whole variety
of statements, images and activities. The right solution in all relevant fields
of corporate image can now be developed. If nomenclature or positioning,
corporate architecture or claiming, all creative activities begin to have a
common vision and direction.

Selected projects as guiding lights set the standards
for profile and character of the enterprise.
External and internal communication now begins to work out.
The enterprises thinking and acting becomes comprehensive
throughout the whole chain of experience:
Visions, strategy, the positioning with adequate
products, communication and a unique brand experience.

The single packages represent a constructive system of coordinated steps. These steps can be adapted to every individual case, to special wants and needs and can be easily added to already developed situations.